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Category Development Manager - Global

United Kingdom, London

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role Overview:

The Category Development Manager defines our retail position now and in the future. Furthermore, they derive the calendar of brand refresh and new solutions that we test and learn to evolve our execution.

What you’ll be doing:

  • Map and define the current store environment
  • Systematically understand our strengths, challenges, and opportunities at retail across our portfolio
  • Define the future of in store & how interacts with online
  • Own instore trends/insights in video games & beyond
  • Define the retail landscape now and where we activate
  • New solutions in the instore retail environment – space, digital, analytics, merchandising etc
  • Define the shopper journey with online manager
  • Develop new solutions with Creative manager
  • Global overview of merchandising
  • Global Screen strategy and regular review data
  • Jointly own the new category calendar taking on territory feedback external trends and brand refreshes

What we’re looking for:

  • 5 + years' experience in a commercial or marketing role, preferably with a focus on retail.
  • Marketing communications, sales, channel or brand management experience. Agency side or other consultancy digital commerce experience also considered.
  • Proven analytical skills and ability to understand and consider marketing investment scenarios (e.g. value, analyses, etc).
  • Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., digital, social media, PR, retail marketing, etc).
  • Demonstrated success leading cross-functional teams.
  • Experience working within data and interpreting results to drive decision-making. Strong verbal, written, and presentation skills
  • Diligent teammate with a take charge attitude.
  • Desire to own decisions and take responsibility for outcomes.
  • Mature individual with capacity for rapid change and degree of ambiguity.


  • Discretionary bonus opportunity
  • Hybrid Working (within Flexmodes)
  • Private Medical Insurance
  • Dental Scheme
  • 25 days holiday per year
  • On Site Gym
  • Subsidised Café
  • Free soft drinks
  • On site bar
  • Access to cycle garage and showers

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Sony Interactive Entertainment Playstation

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